TV: The Green Bay Packers scratch tickets offered an amazing top prize: a Lambeau Field suite for the winner and 24 of their closest family and friends. The TV spot imagined how a potential winner (Kevin) might go about drafting their top 24 suite mates, just like the NFL draft.

Print: Featuring the main secondary talent from the TV, Steverino and Nana Mary were big characters to highlight in print. The ads reinforce that anyone can win or anyone you know can win so play nice!

Outdoor: A social campaign, #DraftYourPack, encouraged people to share who they would invite to their Lambeau Field suite. Uploaded photos were featured on Lottery outdoor boards throughout the state of Wisconsin.