What better way to “launch” Yamaha’s biggest new outboard than by comparing it to something else that gets launched from Cape Canaveral. The curious and surprising visual has the stopping power and “wow” factor that this industry changing product delivers. It has a visual play with the initial visual confusion, is this a rocket ship or a boat? It illustrates immediately the sheer thrust of the XTO Offshore, by visually comparing it to a rocket ship. Once you take a closer look, you discover it is a boat and all the other finer details. This outboard has the thrust that can take you places other outboards can’t go and get you back with Yamaha’s legendary reliability. The visuals give you a sense of exploration as the world of possibilities just got so much larger. Boats are larger than ever before which is matched with the extreme outboard power system of the XTO Offshore. 

Also, this poster was featured on Ads of the World with over 10,000+ views along with being a MarCom Award Gold Winner in 2020.