What better way to launch Yamaha’s most powerful outboard yet than to compare it to something else that launches from Cape Canaveral? The bold, unexpected visual delivers instant stopping power—inviting a double take with its clever twist: Is that a rocket… or a boat?

This creative concept taps into visual surprise to showcase the raw thrust of the XTO Offshore. At first glance, it mimics a rocket launch. But look closer, and you’ll discover it’s a boat powered by an outboard engine that redefines what’s possible on the water.

The comparison is more than clever, it’s accurate. The XTO Offshore delivers force and reliability that pushes boundaries, taking boaters further and bringing them back with Yamaha’s legendary dependability. As boats continue to grow in size and ambition, Yamaha’s XTO matches that evolution with power to explore uncharted waters.

This visual doesn’t just promote a product, it captures a mindset: bold exploration, next-level performance, and the thrill of going where others can’t.

This standout creative was featured on Ads of the World, garnering over 10,000+ views, and was honored with a MarCom Gold Award in 2020.