The objective of this project was to develop a cohesive packaging system for an entire line of aerosol lubricants, while building on an existing color-coded product grouping strategy. Each color cue reinforces product categories, allowing for quick visual navigation on the shelf.

To enhance user clarity, custom iconography was created to indicate the intended vehicle type at a glance. Paired with concise, bullet-pointed copy, the design ensures consumers can quickly and confidently select the right product for their needs.

The system strikes a balance between consistency and flexibility. Maintaining a strong, unified brand presence across the line, while accommodating each SKU’s unique regulatory and informational requirements.