What if Alaska were a person? Able to take you by the hand and guide you on wondrous journeys? Whisper in your ear of secrets waiting to be discovered? Able to equally speak with authority and compassion?
“I am Alaska” gives Alaska a personality. Spoken in first person as a voice that can change from respect and reflection to unapologetic pride. The campaign becomes emotion expressed in emotion. Compelling and enticing. Inviting in authentic tone and adaptable to be informative to regional interests, specific experiences, and misconceptions of accessibility, among many.
“I am Alaska” isn’t messaging that talks at you, it’s a conversation with you.
What better way to “launch” Yamaha’s biggest new outboard than by comparing it to something else that gets launched from Cape Canaveral. The curious and surprising visual has the stopping power and “wow” factor that this industry changing product delivers. It has a visual play with the initial visual confusion, is this a rocket ship or a boat? It illustrates immediately the sheer thrust of the XTO Offshore, by visually comparing it to a rocket ship. Once you take a closer look, you discover it is a boat and all the other finer details. This outboard has the thrust that can take you places other outboards can’t go and get you back with Yamaha’s legendary reliability. The visuals give you a sense of exploration as the world of possibilities just got so much larger. Boats are larger than ever before which is matched with the extreme outboard power system of the XTO Offshore.
Also, this poster was featured on Ads of the World with over 10,000+ views along with being a MarCom Award Gold Winner in 2020.
There’s always another new adventure waiting in Montana. This “The Adventure Continues” theme positions Montana as a place where you can easily fill your days with memorable experiences—no matter what kind of adventure you’re looking for. It functions to invite people to choose Montana as the place to start traveling again in a post-COVID world and works hard to showcase multiple brand pillars/activities in a single piece of the campaign. Also, it addresses the lack of familiarity while showcasing tourism regions and partners. This campaign also met the client’s goal of encouraging visitor dispersal through the less popular areas of the state to support sustainable tourism efforts.
TV: The Green Bay Packers scratch tickets offered an amazing top prize: a Lambeau Field suite for the winner and 24 of their closest family and friends. The TV spot imagined how a potential winner (Kevin) might go about drafting their top 24 suite mates, just like the NFL draft.
Print: Featuring the main secondary talent from the TV, Steverino and Nana Mary were big characters to highlight in print. The ads reinforce that anyone can win or anyone you know can win so play nice!
Outdoor: A social campaign, #DraftYourPack, encouraged people to share who they would invite to their Lambeau Field suite. Uploaded photos were featured on Lottery outdoor boards throughout the state of Wisconsin.
Cantaro Tequila
The client was looking for a modern, youthful twist on a tequila label design to disrupt the typical heritage design aesthetics found in this product category. This striking and bold geometric design uses an Aztec pattern to stand out from the crowd and catch your eye while browsing your local liquor store for your next big party.
Sendero Tequila
The client wanted to have a design that had a sense of classic heritage while highlighting the silver tequila product.
“Happiness Is...” allows us to celebrate this individuality and assign your own meaning. We wanted to inspire people to discover their own version of happiness in Virginia Beach, whether it’s conquering a wave, exploring our vibrant art scene, or simply relaxing with loved ones. Happiness is more than just a place; it’s a personal journey filled with unique experiences.
This ad campaign evolution allows us to connect with wider audiences and showcase the diverse range of experiences Virginia Beach has to offer.
Happiness is... unique
Happiness is... shared
Happiness is... accessible
Visit us and share your “Happiness Is...” story.
TV: One soon-to-be-legendary winner will have the chance to lead their own pack to Green Bay with Wisconsin Lottery Packers Scratch Games. Instant cash prizes and a bonus drawing for a legendary game day at Lambeau in a private suite for you and 24 friends, plus transportation. Packers Scratch Games. Become a legend.
Print: Featuring the star and supporting talent from the TV, the ad variations help to target different ethnicity demographics. Fun, playful visuals and type integration, reflects not only the TV but the scratch ticket game tickets.
Travel is about sharing your moments—with friends and family and on social media. And Montana is no exception. So, to make sharing your favorite Montana moments on Instagram more fun, we designed a series of fun GIF stickers for Visit Montana that travelers could access and use when posting their Stories. The stickers were a huge success, resulting in more than 5.1M uses to date. Little stickers, big results!
Design 1: The design infuses professional-grade quality with details like deep blues and grays as well as elegant wood grain accents on the cap. The “V” shape design parallels a collared neckline while getting ready for the day. A high-gloss sheen adds to the high-quality appearance.
Design 2: This design uses plaid accents to give a manly, Braveheart attitude that avoids any overly fussy issues. Different plaid colors will highlight different functions from beard care to shaving to skin care. The design also uses a clear cap to reveal the nuts and bolts of the delivery function, which lends a tool-like personality to the products.
WORK REMOTE. LIVE CONNECTED.
THE WAY LIFE SHOULD BE.
No matter how long you’ve been away, now is the time to come back to Montana. Bring your remote job to one of our many growing, community-focused towns. Efforts to expand broadband infrastructure are underway, making remote work across the state easier than ever. Part of the Montana Department of Commerce campaign initiative to get folks to move back to Montana.
Here are just some of the many logos that I have created over the years for a wide range of clients and industries.
Everyone loves holiday presents, but nobody likes to run the stressful errands required to find those perfect gifts. In this Wisconsin Lottery holiday TV commercial, a husband goes to great pains to check things off his Christmas shopping list, while his wife hits the spa with her girlfriends, instead. Her master plan is to get all her shopping completed quickly and easily, with one stop at a local convenience store that sells holiday scratch games.
This simple and beautiful poster printed on textured canvas, intrigues and features the full-line of engine oils offered by Yamalube in an unique, revealing visual with stopping power.
Copy: SUDDENLY, RIDING FEELS
LIKE FLYING.
Yamalube engine oils evolve your riding experience—whether you’re soaring the open road, hightailing a mountain trail or catching air off a double. Our specific formulas enhance the performance of your Yamaha engine with unmatched quality. Learn more at Yamalube.com.
Awarded in 2018, the Adworkers’ Milw99 Merit Award.
TV: To get the rare and always-popular season tickets at Lambeau Field, you can get on the wait list for 20 or 30 years, or you can check out Wisconsin Lottery’s Packers Scratch games Bonus Drawing. There’s no telling what happens if you mail in your entry. Or, what happens if you mail in yourself.
Print: What can I say, it's a real contortionist!
The goal of this project was to create packaging for the entire line of aerosol lubricants but also use an already established product groupings supported by a color coding system. Iconography was also created to quickly identity what type of vehicle the product was for along with simple bulleted copy to quickly help the consumer select the correct product. The design has a uniform presence but also has some areas of flexibility since each product has slightly different mandatory information.
The "Angler of the Year" print ad features Brandon Palaniuk fiercely staring into the camera with his own reflection hoisting his trophy above his head in his sunglasses. Brandon indicates that Yamaha has been with him every step of the way and has always had his back. With the known reliability of the V MAX engine behind him, he was able to focus on his game and success followed. We also feature the product shot of the engine he has on his boat, the engine that has pushed him further than he could have ever expected.
2018 Neptune Awards Honorable Mention-single ad category.
This OOH functions to invite tourists to travel again to Indian Reservation events in Montana post-COVID and let the world know they’re open for visitation. This campaign also met the client’s goal of encouraging visitor dispersal through the less popular areas of the state to support sustainable tourism efforts and reduce overcrowding in the more popular areas.
This catalog had a lot of information packed into it. The oils were featured in the front of the catalog and the many chemicals in the back. One of the great challenges for this project was to create master pages that could accommodate the neccessary info the client wanted along staying flexible. There were existed product groupings for the chemicals which meant some pages had a lot of product and others not so much so creating a design that worked for both was important. This design and branding of this piece also carried over to their website and multiple POP kits.
